Context

Ducktrain is a last mile logistics start-up for smart and clean urban transportation. The vision of the start-up is that multiple vehicles can operate autonomously or in a "platoon" format, where the “ducks” follow a lead vehicle or a defined path. The goal is to reduce the carbon footprint of urban logistics and make inner cities car and truck free.

Ducktrain approached my to find a visual expression for their vehicles and shape the identity of the Ducktrain brand. In close collaboration with engineers I focused on shaping an approachable vehicle expression, ensuring the design was both functional and inviting.

Role

Impact

My contribution led to a final exterior design of the minimum viable product. I ensured that the industrial design was aligned with urban street regulations and was able to find a recognisable expression bridging the gap between design and the technical requirements as well as a tight technical framework.